NECKFACE SAYS

January 29, 2010. How’s this for optimism? And why not? Isn’t every problem just an opportunity? I found this interesting that Neckface chooses to turn the statement literally on its head. The label is on its head, opposite from your expectation of how it is usually presented. But Neckface knows, and put her/his name in the From window. How excitedly this idea is presented to us, with 3 exclamation marks!!! The E’s are so excited, they are almost walking off the label.

LEROI ON CHURCH

November 18, 2009. It’s Verizon again. I don’t know what Verizon has to do with LeRoi, but this wonderfully powerful graphic is traveling around the City, courtesy of the telephone giant. The oversized paw indicating a ferocity that signals anyone thinking about it to not approach in the wrong way. Those mighty talons stretching out to swipe at any transgressors. And the tongue, is it that this lion is speaking to us with a loud voice, does it impress on us the mighty roar that causes us to tremble? Who was the passerby then that applied the neon blue dollar signs over this graphic? Applied more strategically this could have been a coat, but why so haphazard, as if in passing?